We’re built by people living with Parkinson’s, not observing it from the outside. This isn’t theory. it's lived experience, carefully combined with expert medical insight. Our medical advisory team reviews our content for accuracy and clarity, ensuring the information we share is reliable and worthy of your trust.
We’re not here to replace the incredible foundations, organizations, and support groups that have supported the Parkinson’s community for years. They’re essential to the fight. Our objective is to complement their work by helping people make sense of it all in real life, and in plain terms.
Our focus is helping people find clarity, confidence, connection, and a fuller life, even as Parkinson’s doggedly redraws the road map.
We blend solid medical science with real-world experience, practical tools, and honest storytelling.
The goal is simple: make Parkinson’s easier to understand, easier to talk about, and easier to navigate in real life terms.
We translate complex Neurological concepts into plain language and real-life guidance, removing jargon and fear, and helping people move past the “here’s the diagnosis, now what?” - moment.
We’re here to make the entire Parkinson’s community stronger through clarity, connection, and shared understanding.
This is both a standalone resource and a connective hub, linking people to trusted organizations while offering clear, relatable information of its own. Science, support, and just enough humanity to remind you, you’re not doing this alone.
Clearer. Kinder. More human.
Built for people and families affected by Parkinson’s, figuring things out in real time, asking hard questions, and moving forward with honesty and care.
BetterChance Alliance is an unconventional, reimagined support and education hub built for people living with Parkinson’s and the families, friends, and caregivers who support them.
About the Alliance
How Are we different?
So John built it.
BetterChance Alliance is his way of rethinking Parkinson’s education. Built to reduce confusion, restore a sense of control, and meet people where they are. After a career translating the complexity of a national sports broadcast ecosystem, he believed he could apply that same mindset to explaining Dopamine and its role in Parkinson’s, with a little humor and humanity mixed in.
John was diagnosed with Parkinson’s in 2024, more specifically, a multi-factor presentation. More on that topic later.
He chose to share his diagnosis with work, colleagues, and friends soon afterward, not for sympathy, but out of a long-held belief in transparency, even when it’s uncomfortable. His hope was to create understanding, not concern, and to quietly signal to others navigating uncertainty that they didn’t have to do it alone.
That decision led to unexpected consequences. Representatives from ESPN HR, followed by leaders at other networks, began asking if John would be willing to connect with individuals who were newly diagnosed or undergoing evaluation. What I learned the hard way, figuring it out step by step myself, eventually became the ability to steady someone else when the ground still feels uncertain.
Across dozens of conversations, a consistent pattern emerged: the beginning of Parkinson’s often feels like a void. People feel isolated, unsure where to turn, and overwhelmed by resources that, while well-intentioned, can feel dense, clinical, and hard to absorb when clarity matters most.
BetterChance Alliance exists to help fill-in that gap.
A lifelong tinkerer and problem-solver with a passion for untangling complex challenges, LaChance was part of the original design team behind the first PylonCam and its super slow-motion successor. He helped pioneer embedded line-to-gain camera pylons and played a key role in the creation and launch of ESPN’s inaugural MegaCast (the College Football Playoff’s signature second-screen experience) followed by many successful evolutions and innovations.that have reshaped how millions of fans experience live sports.
After his Parkinson’s diagnosis, John applied the same curiosity, systems thinking, and “figure-it-out” mindset that guided his broadcast career to understanding his own neurological landscape. He quickly discovered that while ample medical information existed, clear, plain-language guidance for the newly diagnosed was often missing; leaving many people confused, overwhelmed, or left to navigate it on their own.
The medical knowledge was there, but without a plain english user manual to help people make sense of it.
There are outstanding organizations, research institutions, and clinicians doing meaningful work. Yet for someone newly diagnosed, the information often felt fragmented, overly clinical, and difficult to translate into everyday life. Too often, people were left asking the same question in isolation: What do I do next?
A 35+ year broadcast operations veteran, multi-time Sports Emmy Award winner, and widely regarded as one of the industry’s leading architects of reimagined broadcast infrastructure for new stadium builds and transformative renovations. As Executive Director of Remote Operations at ESPN, he oversees major sports properties and directs teams delivering advanced production strategies and next-generation broadcast technology solutions.
Meet John La Chance
About the founder
BetterChance Focus
It's just #facts
To give people a better chance at clarity, at confidence, at connection, and at living their lives fully.
Making Parkinson’s easier to talk about, clearly, honestly, and without judgment.
Built by someone living it, not observing it. This isn’t theory. It’s lived reality paired with expert input.
Focused on empowerment, not fear. We believe information should make people stronger, not scared.
It’s not just what Parkinson’s is.
It’s what it feels like, how to explain it, how to manage it.
Human-first, never clinical-first.
Clear language. Gentle humor. Honest conversations.
