How We’re Different?
We’re built by people living with Parkinson’s, not observing it from the outside.  This isn’t theory. It’s lived experience, paired with expert medical insight. In other words: we’ve read the studies and lived the plot twists. That authenticity shapes everything we create and share.

We’re not here to replace the incredible foundations, organizations, and support groups that have supported this community for years. They’re essential to the fight, and we stand alongside them, not in their lane.

Our focus is helping people find clarity, confidence, connection, and a fuller life, even as Parkinson’s (politely but persistently) redraws the road map.

We blend solid medical science with real-world experience, practical tools, and honest storytelling. The goal is simple: make Parkinson’s easier to understand, easier to talk about, and easier to navigate in real life, not just in a PDF.

We translate complex neurological concepts into plain language and real-life guidance, without jargon, without fear, and without the “well… good luck” feeling too many people are left with after diagnosis.

We’re not competing with anyone in this space.
We’re here to make the entire movement-disorder community stronger—through clarity, connection, and shared understanding.

This is both a standalone resource and a connective hub, linking people to trusted organizations while offering clear, relatable guidance of its own. Science, support, and just enough humanity to remind you you’re not doing this alone.

Clearer. Kinder. More human.

Built for real people, figuring things out in real time—sometimes gracefully, sometimes not, and always honestly.

BetterChance Alliance is an unconventional, reimagined support and education hub built for people living with Parkinson’s and the families, friends, and caregivers who support them. 

About the Alliance

There were outstanding organizations, research institutions, and clinicians doing meaningful work. Yet for someone newly diagnosed, the information often felt fragmented, overly clinical, and difficult to translate into everyday life. Too often, people were left asking the same question in isolation: What do I do next?

What was missing was a resource that combined credible science with lived experience, plain language, and approachability. Something practical, human, and honest - without being overwhelming.

So John built it.

BetterChance Alliance is his way of reimagining Parkinson’s education, designed to reduce confusion, restore a sense of control, and meet people where they are. If he could translate the complexity of a national sports broadcast ecosystem, he believed he could at least try to translate the complexity of the Basal Ganglia. Additionally, if he could make someone smile along the way, even better.

John was diagnosed with Parkinson’s in 2024, more specifically, a multi-factor presentation. More on that later.

He chose to share his diagnosis with work, colleagues, and friends soon afterward, not for sympathy, but out of a long-held belief in transparency, even when it’s uncomfortable. His hope was to create understanding, not concern, and to quietly signal to others navigating uncertainty that they didn’t have to do it alone.

That decision led to unexpected conversations. Representatives from ESPN HR, followed by leaders at other networks, began asking if John would be willing to connect with individuals who were newly diagnosed or undergoing evaluation. It became a privilege to share hard-earned lessons, and help others through the earliest, most disorienting stages of the journey.

Across dozens of conversations, a consistent pattern emerged: the beginning of Parkinson’s often feels like a void. People feel isolated, unsure where to turn, and overwhelmed by resources that—while well-intentioned—can feel dense, clinical, and hard to absorb when clarity matters most.

BetterChance Alliance exists to fill that gap.



A lifelong knackler and problem-solver with a vision for figuring out complex challenges, LaChance was part of the original design team that delivered the first PylonCam and its super–slo-mo successor, pioneered embedded line-to-gain camera pylons, and helped craft and launch the inaugural Megacast second-screen experience, along with many successful versions that followed, as well as a wide range of innovations that have reshaped how millions of fans experience live sports.

After his Parkinson’s Diagnosis, John applied the same curiosity, systems thinking, and “figure-it-out” mindset that guided his broadcast career to understanding his own neurological landscape. He quickly discovered that while ample medical information existed, clarity, translation, and easy to digest guidance for the newly diagnosed were missing, leaving many people confused, overwhelmed, or forced to navigate it all on their own.

There was plenty of sciencel, just incomplete user manual to help you navigate it. 


A 35+ year broadcast operations veteran, multi-time Sports Emmy Award winner, and widely recognized as one of the industry’s leading architects of large-scale sports telecasts. As Executive Director of Remote Operations at ESPN, he oversees major sports properties and leads operations teams responsible for advanced production solutions and next-generation broadcast technologies.

Meet John La Chance

About the founder

John Doe

Parkinson's Expert

Joe Doe

parkinson's Expert

Amy Ridell, MD

Neurologist

Daniel Claassen, MD, MS

Neurologist

meet The Medical/advisory Team


To give people a better chance  at clarity, at confidence, at connection, and at living their lives fully.

Making Parkinson’s easier to talk about clearly and honestly.

Built by someone living it, not observing it.
This isn’t theory. It’s lived reality paired with expert input.

Focused on empowerment, not fear. We believe information should make people stronger — not scared.

It’s not just what Parkinson’s is.
It’s what it feels like, how to explain it, how to manage it.

Human-first, not clinical-first
Real language. Real humor. Real honesty.

BetterChance Focus

It's just #facts